for clients and brands
for agencies
for something new
version 0.1
may 2024
always beta

Could it be that brands don’t need agencies anymore?
Maybe not completely, but in most of the cases the best setup for you is something that does not exist yet.

Let’s get rid of all this award, hierarchy, pitch, overhead madness to rethink todays agency model and find the right and bespoke solution for your business challenge.

Galaxy Schröder offers more than 20 years of experience as a strategic thinker, digital native, multiply honored creative, creative director, team leader and founder combined with a network of the best specialists in the industry.

With a lot of experience, passion, empathy, creativity, aspiration, sensitivity, hands on mentality and kindness.

This crazy world cries out for new ideas, constellations, cooperations and solutions.

And hey, it’s enriching to start something new and it brings you further. Give it a try!

Exploring a brands significance and purpose in the current culture

Brand Consulting and strategy

Research Process:

Strategy Output:

C-Level Marketing-Consulting

Customized team and agency setup

Creating effective communication for entrepreneurial success and sustainable growth

Design, concept and execution

Product innovation

Interim Marketing Management

management summary

For those who don't like to read so much. This is a very simplified sketch of the offer.

The interplay of brand understanding, profound strategic work, creative and innovative solutions and the right individual set-up results in something unique and fantastic.

Answers to questions nobody asked so far

GALAXY SCHRÖDER IS NO AGENCY

There are about 12.000 advertising agencies in Germany for every kind of creative service. So why open another one. At Galaxy Schröder there is no accounting, no office management, no annoying hierarchies, no pitches, no award submissions, no representative agency rooms. It consists of only one passionated and experienced person for the best and fastest creative workflow you can imagine.

GALAXY SCHRÖDER IS an AGENCY

Galaxy Schröder provides anything an agency does. From brand consulting to strategy, concept, design and campaign implementation. You have only one single counterpart and depending on the task a bespoke team of the best strategists, creative thinkers, project managers and individual services.

GALAXY SCHRÖDER IS way more than an AGENCY

Due to 20 years of professional background the agency that is not an agency can offer a wide range of services beyond advertising.
Galaxy Schröder also helps with digitization processes, product development, prototyping, digital solutions, creative structures and much more.

GALAXY SCHRÖDER IS Matthias Erb

Matthias doesn't really think it's worth writing about himself, but it has to be done. Here is a quick CV.

Matthias has more than 20 years of experience as a digital native, multiply honored creative, founder and entrepreneur. He has a diploma in communication design and a master of arts degree. Before he started to work at top creative agencies and founded his own one he worked for several online agencies, founded an online platform, organized events and worked in a visual effects team in the nightlife sector.

Yeah, more details are beyond the scope of this box. Have a look at LinkedIn or scroll further down. There is a detailed CV.

If you want to see his portfolio page go to:
www.matthiaserb.de

GALAXY SCHRÖDER IS Christina, Daniel and Niklas

The field of communication is fairly extensive and rapidly changing. So the team should also have the flexibility to be customized to the individual tasks.

Galaxy Schröder believes in the power of collaboration. With the best freelancers in the industry and many partners from the creative sector. Without vanity for the best solution.

Galaxy Schröder is a tasty drink

True, but that’s another story.

Schröder is one of the 50 most common surnames in Germany. As a creative service provider, the most important thing is to know your audience. The Schröders, Schmidts, Müllers, Nowaks and Yilmaz. And each target group should be addressed individually. With a galaxy of channels, media, touchpoints, applications and campaigns. So does it make sense?

Galaxy Schröder is a fashion label

What? 

Well, yes, in a certain way.

There is a strong link to art, design, fashion and interior. So here you can find a first drop of four pieces for a limited tim :

https://galaxyschroeder.bigcartel.com/

Yes, this site looks f***ing boring

Three ideas to come along with it.

Let’s say somehow it makes sense. Galaxy Schröder is not really finished yet. Maybe it will never be finished. Let’s see it more as a concept, a wireframe, a starting point for something new. It’s always better to start with a beta version to learn from and improve it.

Or give it another perspective. There’s nothing to hide behind funky designs, scroll effects and colorful illustrations. Just an honest professional offer.

And of course styles, trends and visual habits are changing so fast and it’s quite a waste of time to constantly work on your own website instead of challenging tasks.

key takeaways

Good communication is not about buzzwords and short term trends. It’s about finding the individual solution with emotional storytelling, long lasting brand platforms and of course a trustful relation between client and agency.

the cv everybody is waiting for

2006-2010

Forcing integrated, creative Work

Matthias started at Jung von Matt/Neckar in 2006 as Art Director in the Digital Unit and became Group Head New Media after 1.5 years. In this role, he was responsible for all of the agency's digital products. From innovative microsites for Mercedes Benz Bank, Römerquelle and EnBW to corporate presences for Bitburger, digital highlights for Nike, SIXT and GU, the first Facebook apps and communities through to complex portal projects for Pro Sieben, ITS, Jahn Reisen and Kabel Deutschland. From 2009, in the role of Creative Director, he drove integrated work across all media. The first holistically conceived campaigns were created for Württembergische Wüstenrot, Weleda and the travel brands of REWE Touristik.

Most important clients:

Most awarded case:

Entering “car rental” into Google leads to approximately 30 million hits, all of which look alike. Sixt, one of the largest car rental and leasing companies in Germany, was looking for a new way to improve their keyword advertising in order to distinguish their entries in the result lists of search engines from those of their competitors. We used a simple but effective way to solve the problem: ASCII art. For the first time, Sixt keyword ads no longer show only words, but also ASCII pictures of cars. In the lead-loaded environment of search engine result lists, the Sixt adverts are highly visible and clearly distinguishable from those of the competitors .
This simple but striking idea scored globally in any kind of award. Cherry of the cake, the Grand prix at the Eurobest.

2010-2015

Transforming a agency model

Matthias joined Kolle Rebbe in 2010 with the vision of anchoring digital expertise throughout the agency. Towards fully integrated teams. He started in the digital unit and worked closely with all teams in the agency for the clients Otto, Netto, HSE, Arte, LVM Versicherung, VGH, Misereor, base and TUI. In 2011, together with Jens Theil and Sven Klohk, he set up the agency's first truly integrated team. They were responsible for Otto, Leibniz, PickUp, HypoVereinsbank, Warsteiner, Stern and Nike. In 2012, they received responsibility for the Lufthansa budget in this constellation and from then on took care of the agency's largest client nationally, internationally and also digitally.

Most important clients:

Most important case:

In 2011 my team and I won the the client Lufthansa at Kolle Rebbe. Under the new position and claim “Nonstop You” we were responsible for all national and global Lufthansa campaigns in all digital and classical channels.
The new claim – “Nonstop you” – aptly sums up the airline’s pledge to its customers. On the one hand, “Nonstop you” describes Lufthansa’s recognized leading role in the business travel segment, which is underpinned by a dense route network, comfortable lounges, personalized services and numerous innovations. The new campaign also targets leisure travelers more directly than before. The focus throughout is on the passengers and their wishes, experiences and dreams that are linked with flying Lufthansa.
In the four years for Lufthansa we realized a completely new campaign design, several integrated global campaigns, viral films, installations at the airport, online specials, PR-Highlights and lots of day-to-day business.

2015-2024

Building a new kind of agency

By far the most influential professional experience was the way from creative leader to entrepreneur with all the ups and downs, coming along with it.
In 2015, Matthias and his long-time partner Jens founded a creative agency based on their own ideas. A place for creative problem-solving beyond channels or rigid processes. With strong values and a unique agency culture.In nine years, the agency has developed from a small start-up to an established creative boutique with a broad client portfolio.

Most important clients:

Really tough to choose only one piece of work and only show it in one video. In nine years Wynken there have been so many remarkable cases. So lets call it ...

One selected Highlight:

How to transfer an insurances brand values and the services for the Gen-Z. Quite a task because young people  have "more important things" on their minds than paperwork and insurance. The future, friends, partying, the pandemic, global warming ... They want to experience something and be allowed to make mistakes. The AOK understands this. With a campaign that inspires courage and confidence, Germany's largest health insurance company is finding an approach to Gen-Z. The idea: no matter what you do - even if something goes wrong - it will be #AllesOK. Because the AOK is there for you if the worst comes to the worst.

hello@galaxy-schroeder.com

Thank you for your attention up to this point. If that sounds exciting to you, then let's exchange first ideas and thoughts.

So, say hello!